Krasnale - rzecz o kreatywności i zmianie

Indeks 3702

Autor: Marek Stączek
Lektor: Jerzy Rogalski, Artur Kalicki
Wydawca: EdisonTeam.pl
Format: MP3CD
Opis formatu: 1CD - MP3
Czas: 80
Opakowanie: Pudełko DVD

Stan: Nowy

50,00 zł

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Najniższa cena produktu 50,00 zł z dnia 21.11.2024

Najniższa cena z 30 dni przed obniżką: 50,00 zł

Opis

rok wydania: 2010
ISBN: 978-83-61485-03-2
format: 19 x 13,5 cm
Producent: EdisonTeam.pl

„Proszę się nie bać. Tytułowe krasnale to nie jest zapowiedź infantylnej bajki dla dorosłych. To poważny opis procesu kreatywnego myślenia; zasad, w oparciu o które pracują twórcze zespoły; wskazówek, jak dokonywać zmian w organizacji i jak reaguje na nie człowiek. Tyle że opis ujęty w bardzo atrakcyjnej formie – po to właśnie, by uprzyjemnić lekturę, pojawiły się krasnale. Efekt „kooperacji” Marka Stączka z krasnalami okazał się znakomity. Tę książkę czyta się z wielką przyjemnością. Gorąco polecam.”

Marcin Rotkiewicz „Polityka”

„Historia Krasnali to lapidarne i lekkie ujęcie kluczowych zagadnień współczesnego biznesu – „kreatywności i zmiany”. Marek Stączek w prosty sposób pokazuje funkcjonowanie jednostki i organizacji w procesie zmian, oraz przedstawia zasady innowacyjnego myślenia.
Z mojej perspektywy, człowieka który zajmuje się zarządzaniem od 17 lat, to oryginalny podręcznik podpowiadający - jak można uczyć skutecznego myślenia i działania?”

Andrzej Szeworski, Prezes Pekao Financial Services

„Zaakceptować zmianę jest rzeczą trudną, a być przy tym kreatywnym wydaje się niemożliwe.
Wielką sztuką jest napisać tak prosto i przystępnie o rzeczy, która jest skomplikowana i trudna do przyjęcia. Polecam.”
Tomasz Kryński, Field Force Trainer Bayer Sp. z o.o.

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