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Nowy produkt

Impuls. Wydanie finalne

Indeks 18959

Autor: Richard H. Thaler, Cass R. Sunstein
Lektor: Jacek Dragun
Wydawca: Zysk i S-ka
Format: MP3CD
Opis formatu: 1 CD-MP3
Czas: 13 godz. 58 min

41,93 zł

Zniżka 30%

59,90 zł

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Najniższa cena produktu 41,93 zł z dnia 19.09.2024

Najniższa cena w ciągu 30 dni przed aktualną promocją: 59,90 zł

Najniższa cena z 30 dni przed obniżką: 41,93 zł

FINALNE WYDANIE PRZEŁOMOWEJ KSIĄŻKI LAUREATA NAGRODY NOBLA

Opis

Rok wydania: 2024
ISBN: 9788383350592
Wydawca: Zysk i S-ka

FINALNE WYDANIE PRZEŁOMOWEJ KSIĄŻKI LAUREATA NAGRODY NOBLA

Codziennie podejmujemy wiele rozmaitych decyzji, począwszy od tego, na co chcemy wydawać pieniądze, jaką szkołę dla dzieci wybrać, co jeść, po sprawy, o które chcemy walczyć. Często te decyzje są nietrafione. Powodem jest to, że będąc ludźmi, jesteśmy podatni na wszelkiego rodzaju błędy, które mogą prowadzić do bolesnych pomyłek. Kierujemy się partykularnymi korzyściami, a ponadto nie mamy cierpliwości, nie potrafimy być zawsze zdyscyplinowani i racjonalni.

Co jednak zrobić, by nasze wybory były choć trochę racjonalne? O tym jest właśnie książka Thalera i Sunsteina poświęcona teorii impulsu (szturchnięcia), która głosi, że nie ma konfliktu między swobodą wyboru a przymusem. Libertariański paternalizm! Co należy zrobić, by ludzie podejmowali korzystne dla siebie decyzje? Szturchnąć ich! Koncepcja Thalera i Sunsteina jest istotnym wsparciem w budowaniu m.in. pracowniczych programów emerytalnych czy opieki zdrowotnej. Ludzie potrzebują impulsów!

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