Storytelling

Indeks 8087

Autor: Marek Stączek
Lektor: Artur Kalicki
Wydawca: EdisonTeam.pl
Format: MP3CD
Opis formatu: 1 CD-MP3
Czas: 187
Opakowanie: Pudełko DVD

Stan: Nowy

60,00 zł

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Najniższa cena produktu 60,00 zł z dnia 23.11.2024

Najniższa cena z 30 dni przed obniżką: 60,00 zł

Opis

Rok wydania: 2014
ISBN: 978-83-61485-26-1
format: 13,5 x 19cm
Producent: EdisonTeam.pl

Spis treści:

    Wprowadzenie w temat storytellingu

    Wstęp – warto wiedzieć, co się faktycznie liczy

    Rozdział 1 Cztery korzyści z wykorzystania storytellingu

    Rozdział 2 Kluczowe elementy historii

    Rozdział 3 Podróż bohatera

    Rozdział 4 Praktyczny pomysł na przygotowanie prezentacji w oparciu o historie

    Rozdział 5 Stwórz dla siebie archiwum mówcy

    Rozdział 6 Storytelling w działaniach lidera/menedżera

    Rozdział 7 Zastosowanie storytellingu w pracy trenera i mówcy

    Rozdział 8 Storytelling w sprzedaży

    Rozdział 9 Zakończenie, czyli kilka słów przed rozstaniem

    Rozdział 10 Zakończenie po raz drugi

„Marek Stączek pokazuje najlepsze praktyki stosowania storytellingu, a także prowadzi czytelnika przez proces dobrego przygotowania się do wykorzystania tej metody. Myśląc o tej technice, dodad, że używanie storytellingu na spotkaniach sprzedaży wywołuje zdwojoną atencję, bardzo duże zaangażowanie i zdecydowanie większą kreatywność uczestników”.

Renata Filipek-Baryłowska, Dyrektor Sprzedaży T-Mobile Polska

„Sposób,w jaki czyta się tę książkę, jest prawie jak bezpośrednie spotkanie z jej Autorem. Bawić i uczyć to bez wątpienia motto Marka Stączka!”.

Agnieszka Ferenc, Kierownik Zespołu Rozwoju Produktu Reklamowego, Wirtualna Polska S.A.

„Ciekawa i intrygująca. Daje wiele do myślenia i praktyczne rady, które warto stosować zarówno w wystąpieniach publicznych, jak również w życiu prywatnym.”

Mirosław Suszek, Chief Technology Officer, Netia S.A.

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