Porażki marek. Największe wpadki rekinów biznesu Cz. 4 Zmęczone marki

Indeks 2128

Autor: Matt Haig
Lektor: MARCIN STYCZEŃ
Wydawca: Audioclub
Format: CD
Opis formatu: 2 CD
Czas: 122
Opakowanie: Duże pudełko kartonowe

Stan: Nowy

24,99 zł

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Najniższa cena produktu 24,99 zł z dnia 07.11.2024

Najniższa cena z 30 dni przed obniżką: 24,99 zł

Opis

rok wydania: 2009
ISBN: 978 83 60339 48 0
format: 14,5 x 20,5cm
Producent: Audioclub.pl/Bellona

W cyklu „Porażki marek” przedstawiamy najbardziej spektakularne wpadki rekinów biznesu!
Żadna marka nie trwa wiecznie i kiedyś zapewne padnie. Niektóre odchodzą z wielkim hukiem inne żałośnie kwiląc. Nie wydaje się prawdopodobne, by takie marki jak Coca-Cola czy cDonald’s miały jutro zniknąć. Jednak wiele najsilniejszych marek ostatniego stulecia wygląda
już na bardzo zmęczone, a wiele odnoszących niegdyś sukcesy padło.
Często ambasadorami marek są stojący za nimi ludzie. Jeśli postępują niezgodnie z prawem lub zostaną przyłapani na braku odpowiedzialności to szybko dochodzi do kryzysu. Taką wielką wpadką człowieka na skalę światową był skandal z firmami Enron i Arthur Andersen. Kryzys, a
następnie upadek nie zostały spowodowane przez zły produkt, ale przez niegodziwość i korupcję ludzi ze szczytów władzy firm.
W części 4 przedstawiamy wiele przykładów zmęczonych marek i wpadek, które spowodowali zarządzający nimi menedżerowie.

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